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Chaotics: The Business of Managing and Marketing in the Age of Turbulence’
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy.
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Referring to the present market situation, prof. Kotler will review the latest business and marketing developments and provide helpful ideas for steering your company through turbulent times. The global financial meltdown has troubled all countries and businesses. Some companies are drastically cutting their expenses while other companies are seeing new opportunities. Philip Kotler will comment on the best way to handle the new threats and opportunities, drawing from his forthcoming book, ‘Chaotics: The Business of Managing and Marketing in the Age of Turbulence’ (AMACOM, Spring 2009). |
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